That’s when Apple came up with the idea to expose these ratings to the world. Macs were frequently rated higher than PC’s when it came to customer satisfaction. However, a survey on the American Consumer Satisfaction Index stated differently. Apple struggled to find a way to convince the market that their product was better. Each commercial is a conversation between the two, in which “PC” always ends up embarrassing himself when being compared to “Mac.”īefore the campaign launched in 2006, Apple’s sales started to decrease slowly. While “PC” was an older, dorky looking actor, representing Bill Gates, who simply could not defend himself against “Mac.” He portrays himself as uptight and lacking creativity. Where “Mac” was a younger, casually dressed actor, representing Steve Jobs, who would talk about all of the reasons he was better than “PC.” He portrays a laid back, fun guy, that’s good at everything. The campaign included a series of commercials where Justin Long played “Mac,” and John Hodgman played “PC.” Each talked about themselves as if they were the device they were portraying. By the fourth year, the campaign had launched sixty-six advertisements, all of which were directed by Phil Morrison. The “Get-A-Mac” campaign was created by the advertising agency TBWA/Chiat/Day and managed to produce 19 ads within the first year. This is the one time when people actually care to sit around and analyze the ads from popular companies like Doritos, Ford, and Mountain Dew, to name a few.On May 2, 2006, Apple’s first “Get-A-Mac” commercial was launched. Even more, the Super Bowl unleashes a wave of entertaining commercials every year.
A good ad stands the test of time, sparks nostalgic feelings, and has the potential to become a viral sensation. Rest assured, there’s still hope for all the commercial connoisseurs out there. As such, it’s not the advertising goldmine it used to be. In fact, 76% of people completely skip the commercials while watching their programs.
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